Expertise

Within the International Distributor Environment, Indisma has expertise in the following areas:

Market research and strategy development

Develop the go-to-market strategy after the selection of the country and market has been done
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Local country distributor (de-) selection

Select the right distributor in the local market and create the infrastructure for a successful partnership
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Product Launch Strategy

Define an effective product launch plan to assure targets are met.
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Marketing Strategy and Execution

Create the product portfolio marketing plan whereby execution of all the individual elements define the ultimate success.
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Supply Chain Optimization

Establish an efficient supply chain that helps to outperform competition and save costs.
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Strategy Execution and Control

Bring the strategy defined to live in order to reach goals set and define counteractions where needed.
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Sectors

More than 15 years of international experience, gained at several well-known companies, forms the basis of our advise and our services.

Having been responsible for many different tasks and projects:

  • Manage the African continent with distributors in key markets for a global company active in the healthcare sector
  • Define the go-to-market strategy in several markets in Europe (Iberia, Germany, France)
  • Establish a JV with a Russian distributor
  • Establish a legal entity and regional logistics HUB in the MEA region
  • Set-up a training academy for both influencers and users within the healthcare sector
  • Manage the international distribution and warehousing operations for several ICT companies

Experienced in both B-to-B as well as B-to-C distribution within several sectors:

  • Healthcare & Medical
  • Retail & Consumer goods
  • Supply-chain

About

Jan Weitjens

Owner & Strategy Specialist

Over the past 15 years, I have gained extensive knowledge of the entire distributor process from strategy definition to managing execution. I have a good understanding of go-to-market strategies and I have a proven ability to successfully manage distribution partners and teams in a diversity of cultures and markets. I deliver high quality service, combining market understanding and business process knowledge with a pragmatic and entrepreneurial spirit.

I am result driven, energetic, and solution minded with a record of meeting targets in a challenging commercial environment. Having the drive to impact the business in a sustainable way, with a strong customer focus. My communication style is personal and open.

  • Thorough experience in an international sales distributor environment
  • Strong in translating the business goals into concrete and effective plans
  • A seasoned manager and coach of large and small, international diversified teams
  • A concise communicator and bridge builder able to make complex things clear and simple
Linkedin
Juliana van Stolberglaan 8
1412 BG Naarden
info@indisma.com
0031-(0)6-22 466 216