Within the International Distributor Environment, Indisma has expertise in the following areas:

Market research and strategy development

Develop the go-to-market strategy after the selection of the country and market has been done
Read more

Local country distributor (de-) selection

Select the right distributor in the local market and create the infrastructure for a successful partnership
Read more

Product Launch Strategy

Define an effective product launch plan to assure targets are met.
Read more

Marketing Strategy and Execution

Create the product portfolio marketing plan whereby execution of all the individual elements define the ultimate success.
Read more

Supply Chain Optimization

Establish an efficient supply chain that helps to outperform competition and save costs.
Read more

Strategy Execution and Control

Bring the strategy defined to live in order to reach goals set and define counteractions where needed.
Read more


More than 15 years of international experience, gained at several well-known companies, forms the basis of our advise and our services.

Having been responsible for many different tasks and projects:

  • Manage the African continent with distributors in key markets for a global company active in the healthcare sector
  • Define the go-to-market strategy in several markets in Europe (Iberia, Germany, France)
  • Establish a JV with a Russian distributor
  • Establish a legal entity and regional logistics HUB in the MEA region
  • Set-up a training academy for both influencers and users within the healthcare sector
  • Manage the international distribution and warehousing operations for several ICT companies

Experienced in both B-to-B as well as B-to-C distribution within several sectors:

  • Healthcare & Medical
  • Retail & Consumer goods
  • Supply-chain


Jan Weitjens

Owner & Strategy Specialist

Over the past 15 years, I have gained extensive knowledge of the entire distributor process from strategy definition to managing execution. I have a good understanding of go-to-market strategies and I have a proven ability to successfully manage distribution partners and teams in a diversity of cultures and markets. I deliver high quality service, combining market understanding and business process knowledge with a pragmatic and entrepreneurial spirit.

I am result driven, energetic, and solution minded with a record of meeting targets in a challenging commercial environment. Having the drive to impact the business in a sustainable way, with a strong customer focus. My communication style is personal and open.

  • Thorough experience in an international sales distributor environment
  • Strong in translating the business goals into concrete and effective plans
  • A seasoned manager and coach of large and small, international diversified teams
  • A concise communicator and bridge builder able to make complex things clear and simple
Juliana van Stolberglaan 8
1412 BG Naarden
0031-(0)6-22 466 216