Marketing strategy and execution
- Define the marketing mix elements in detail (product, place, price, promotion)
- Agree on in-market distribution, in-store activities, advocacy and budgeting
Case: In Germany, South-Africa and Algeria we have created an effective structure to directly reach our customers (B to B and/or B to C). We have succeeded in building new sales channels. In certain under performing regions we were able to increase results and profits. In partnership with our main clients in among others Nigeria, Algeria, UK and South-Africa we have created marketing plans to increase sales in hospitals and key accounts.
Besides that, we have launched a cardiovascular and respiratory training academy which has had over 30,000 attendants so far. The training can be both offline and online. The objective is to assure the product endorsement among the potential buyers.